Putting our Communities on the Map
Creating a more robust digital culture requires the participation of both businesses and consumers. To facilitate this, Letchworth Gateway Villages teams up with a range of partners to help businesses improve their visibility online and to mobilize community members to utilize consumer review sites and other social media that will in turn help drive content and visibility for our region’s local businesses and attractions.
Digital Main Street (DMS) is a proven model that helps main street businesses and nonprofits adapt and introduce digital tools and technologies into their businesses or organization to sustain and promote growth. Launched in 2016 by the City of Toronto and the Toronto Association of Business Improvement Areas (TABIA) with companies like Google, Shopify, Mastercard and Microsoft, Digital Main Street is a program that helps small businesses achieve digital transformation. The program is built around an online learning platform, structured training programs (both in person and online), and the Digital Coaching Squad – a team of current students or recent college graduates who help business owners 1-on-1 with activating and implementing new Digital tools and technologies.
Since 2016, DMS has served over 35,000 small businesses across Canada. In Ontario province, DMS has created over 1500 jobs for recent graduates as Digital Coaches and Program Coordinators. LGV is Digital Main Street’s first U.S. partner. To learn more visit: www.letchworthgatewayvillages.org/digital-main-street.
adopt-a-business
LGV partners with SUNY Geneseo and Livingston County Economic Development's Adopt-a-Business program to deliver one-on-one support and coaching for businesses in Perry, Mount Morris, Geneseo and other communities across Livingston County. The program operates during the academic school year and aims to reinforce skills and ensure businesses succeed in utilizing digital marketing tools. To learn more visit: www.geneseo.edu/cil/adopt-business.
Key Partners: SUNY Geneseo, Livingston County Development
Letchworth Gateway Villages is an Official City Partner of the Grow with Google program for small businesses. As a City Partner LGV helps connect local entrepreneurs with Google's free online resources and workshops designed to help small businesses leverage the power of the web to grow their business.